Halloween in tokyo — especially in the Shibuya and Shinjuku neighborhoods — has become a not-to-be-missed attraction for people all over the world. But its popularity and high attendance rates has brought with it a litter problem once the celebrations are over. In order to help tokyo’s garbage problem after halloween,dentsu.inc designers tsudou honda, emika minaga, toshichi kaono and hiro misaegusa have designed the jack-o’-lantern trash bag to keep the city clean after the celebrations.
The ‘trash bag of jack-o’ lantern’ aims to make people want to pick up the rubish. Different volunteer organizations handed out the bags at the main train stations, encouraging people to use it and then toss it at designated collection points. Once filled, the bags collected and filled with trash decorated the streets with pumpkin motives. 550 people volunteered resulting in an activity that became festive and courteous; and that gave both the helpers and the people who saw them a big smile on their faces.
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